NYLA Boutique is an online fashion boutique showcasing exclusive New York and Los Angeles based designers. We represent young designers who are creating a name for themselves in the States; their clothing and jewellery collections are making an impact in the wardrobes of celebrities like Rihanna, Katy Perry and Lady Gaga. NYLA Boutique acts as a platform for these designers to reach audiences in the UK, Europe and Middle East. We are the first online boutique to bring designers such as: Prince Peter, Laugh Cry Repeat, Joomi Lim and Luv Aj to this side of the pond.
A cultivated love for fashion and entrepreneurial minds of the Badyal sisters (Ambi & Navi) brought about the birth of NYLA Boutique The sisters, who from a young age have grown up on different continents were reunited when fashion came knocking on their doors after a trip to NY in the summer of 2009. They recognized the need to bring a slice of fashion from the big apple to the UK.
Once the New York designers were on board NYLA Boutique was on its way. However, the sisters felt that they also wanted to bring the relaxed west coast fashion of Los Angeles to balance out the collection. The bohemian and rock-inspired New York style combined with a more layered and casual LA look is the essence of Nyla Boutique.com today.